LinkedIn recently released its new Article Search option (You can read more about it here:http://blog.linkedin.com/2013/12/16/introducing-a-new-way-to-search-for-influencer-content-on-linkedin-slideshow/) This allows you to search through Articles In Pulse (https://www.linkedin.com/today/) by keyword, by author and by the month it was posted.
In marketing, we know that the more distinctive brands Voice is, the more likely it is to be recognized and shared. Whether it's a signature color like Coca-Cola’s red or Tiffany's blue, or a phrase that seeks its way into pop culture, “Where’s the beef, What’s in your wallet?” the more flavorful the brand, the more it will be remembered.
Even with Service-level Agreements (SLA) and regular meetings, your marketing team may not be doing enough to connect with your sales team. It’s important that your marketers look for additional ways to show the sales team how their efforts are helping achieve revenue goals.
One way of doing this is by having your marketers think about the sales team as another customer base, and try to “market” the role of marketing to that internal audience.
A big thank you to Re/Tool Blog for reporting the latest and greatest!
Getting sales and marketing to work together can feel like a real challenge, but it's worth the effort. One way to get them thinking like a team is to let those two groups actually get together and interact in person.
Regular meetings between the two groups fosters communication and collaboration, and helps sales and marketing managers improve their tactics.
Placing keywords in your current and past title fields will also help you get found on LinkedIn. You have 100 characters. Your official title will always go first, but adding a colon or space and briefly describing what your company does can greatly increase traffic to your profile.
Failing to monitor progress is a common mistake made by companies with poor alignment between sales and marketing – and it can be costly.
If you’re not keeping an eye on your goals, you’re less likely to spot areas of concern until they spiral into big problems. At that point it may be too late to do anything about it.
Manage your sales and marketing alignment with these two valuable tools:
With the exception of LinkedIn Ad Analytics, LinkedIn doesn’t really offer up a lot of deeply scientific ways to measure your success. They are getting a bit better (with rankings and update views) but of all the social sites, LinkedIn is probably the hardest to measure and track the ROI of your time and efforts.
Making your Service-Level Agreement (SLA) convincing to your sales team is important to their productivity and overall performance. One way of making your SLA speak to the sales team is to base it in units a sales person is most familiar with – dollars.
To calculate an SLA in dollars, take the percentage of the sales quota that marketing is responsible for each month – e.g., $200,000. Then, calculate the value of each Marketing Qualified Lead (MQL) to determine how many leads marketing must deliver to reach that total.