LinkedIn recently released its new Article Search option (You can read more about it here:http://blog.linkedin.com/2013/12/16/introducing-a-new-way-to-search-for-influencer-content-on-linkedin-slideshow/) This allows you to search through Articles In Pulse (https://www.linkedin.com/today/) by keyword, by author and by the month it was posted.
In marketing, we know that the more distinctive brands Voice is, the more likely it is to be recognized and shared. Whether it's a signature color like Coca-Cola’s red or Tiffany's blue, or a phrase that seeks its way into pop culture, “Where’s the beef, What’s in your wallet?” the more flavorful the brand, the more it will be remembered.
A big thank you to Re/Tool Blog for reporting the latest and greatest!
Placing keywords in your current and past title fields will also help you get found on LinkedIn. You have 100 characters. Your official title will always go first, but adding a colon or space and briefly describing what your company does can greatly increase traffic to your profile.
With the exception of LinkedIn Ad Analytics, LinkedIn doesn’t really offer up a lot of deeply scientific ways to measure your success. They are getting a bit better (with rankings and update views) but of all the social sites, LinkedIn is probably the hardest to measure and track the ROI of your time and efforts.